All You Need to Know About the Brand That “Reconstructed the Polish Woman”…

On a crisp February afternoon, as I was flicking through the anniversary issue of Polish Vogue, one particular feature caught my attention. It was a news story about a fashion exhibition on show at The Central Museum of Textiles in Łódź, celebrating the 60th anniversary of Moda Polska (Polish Fashion), the brand that introduced Polish women to the world of elegant, sophisticated fashion.

Fashion sketches of Moda Polska at The Central Museum of Textiles in Łódź, Poland

We were going to be in the city the following month to see Florence and the Machine live, so I excitedly checked the opening dates. Once I realised our visit fell on the closing weekend, I messaged my boyfriend with a “can we please go?” right away.

Moda Polska or Dior…?

In my review of the Dior V&A exhibition, I mentioned how Christian Dior revolutionised the post-war fashion scene by rejecting the previously established standards of dressing. It would be no exaggeration to say that to Poland, Moda Polska was what the House of Dior was to the world. There’s a fantastic quiz where you can see if you can distinguish their creations from those of world-renowned fashion designers.

A fashion sketch of Moda Polska at The Central Museum of Textiles in Łódź, Poland

I have to admit that I made a few mistakes and it jolted a wave of shame inside of me. The designs of Moda Polska rivalled those presented on the international catwalks. Yet, until I picked up that issue of Vogue, I’d never heard of the company before. In all the years of reading fashion magazines and news outlets, the name somehow never came up. I felt determined to dedicate this post to Moda Polska in the hopes that more people would be introduced to the brand that shaped the Polish fashion industry and become as fascinated as I was.

An old advertisement of Moda Polska at The Central Museum of Textiles in Łódź, Poland

Post-war Poland

In order to understand the phenomenon of Moda Polska, we need to assess the post-war history of the country and how it intertwined with the advent of its fashion industry. After the outbreak of World War II, fashion-conscious Polish women had to give up their elegant apparel. They had to replace it with more practical, often recycled garments.

Old photos and fashion magazine covers at the Moda Polska exhibition at The Central Museum of Textiles in Łódź, Poland

Polish People’s Republic

The post-war socialist realism era failed to bring about much change. In 1947, when Christian Dior took the fashion world by storm with the introduction of his legendary New Look, Polish fashion was still tainted with austerity and scarcity. Women were advised to dress practically and modestly to be in line with the Polish People’s Republic’s ideal of the female worker. Inspired by foreign fashion magazines, they wanted to spruce up their wardrobes and wear flattering clothing and feminine gowns. They would teach themselves how to sew, while magazines around the country provided tips on how to create new clothes from old or substitute materials, including blankets, curtains, maps, and even parachutes.

Fashion sketches of Moda Polska at The Central Museum of Textiles in Łódź, Poland

The establishment of Moda Polska

And that’s where Moda Polska comes in… The fashion house opened its doors back in 1958. It started as a state-owned enterprise, due to the economic and political conditions at the time. Its first manager, Jadwiga Grabowska, assumed the mission to “reconstruct the Polish woman”. She came from a wealthy family and was personally acquainted with Coco Chanel who influenced her taste and vision as a fashion designer.

Old photos from Moda Polska fashion shows and photoshoots at The Central Museum of Textiles in Łódź, Poland

Moda Polska collections

Moda Polska created two types of collections – haute couture inspired by Parisian catwalks and ready-to-wear clothing sold in a nationwide chain of shops. Each piece came with a hefty price tag, so being able to own one epitomised luxury. The wives of the world’s most prominent communist politicians wore their made-to-measure clothes. The fashion house also organised special mini fashion shows for them.

A photo of two people wearing clothes from the winter collection of Moda Polska on display at The Central Museum of Textiles in Łódź, Poland

Admittedly, the company was in a privileged position. Each season, Jadwiga Grabowska was able to travel to Paris. She brought back the freshest fabric samples, accessories and inspirations from fashion shows. The collections they created were gigantic, often comprising 500 pieces each.

Once she left her position, the new director of the design studio became Jerzy Antkowiak, a charismatic designer known for rejecting unconventional design. Running a fashion enterprise in the Polish People’s Republic was far from easy. He had to answer to a very strict administrative staff who controlled the choice and use of fabrics, as well as the expenditures for fashion shows.

A fashion sketch at The Central Museum of Textiles in Łódź, Poland

Despite these struggles, he managed to lead Moda Polska through the crisis-ridden 1980s. Back then, nothing was readily available – there were endless queues outside shops even though shelves were empty. In 1982, when Poland was under martial law, he designed a collection that went down in the Polish fashion history. As it was impossible to gain access to fabrics and fashion journals at the time, he chose materials typically used in tent production. He complemented the collection with the models’ own garments and accessories.

A fashion sketch at The Central Museum of Textiles in Łódź, Poland

Moda Polska in the free market economy

Sadly, the company did not survive the economic change, as it struggled to operate in the free market economy. When it closed down in 1998, Antkowiak purchased all the remaining artefacts from the receiver and kept them in the basement of his home. They did not see the light of day until his 80th birthday party in 2015 when his guests discovered them. Soon, the idea for this exhibition was born.

The Moda Polska exhibition room at The Central Museum of Textiles in Łódź, Poland with a storefront neon sign in the background

The exhibition

The exhibition spanned across two floors. Being on the top floor felt like taking a peek in the backstage of the company’s atelier. We learned about the entire history of Moda Polska from the company’s inception to its collapse in 1998. The exhibition also highlighted the influence of political conditions on its operation. It showed different visions of the fashion house’s subsequent fashion designers, with Antkowiak at the forefront. There was also a pre-war mirror that once stood in the office of Jadwiga Grabowska. It also appeared in many photos of models trying on clothes. There were also various other items on display, including cups designed by Antkowiak and invitations to Parisian fashion shows.

A girl in a denim jacket standing in front of the Moda Polska garments and neon sign displayed at The Central Museum of Textiles in Łódź, Poland
Moda Polska designs on display at The Central Museum of Textiles in Łódź, Poland
A girl admiring a number of Moda Polska designs on display at The Central Museum of Textiles in Łódź, Poland

The lower floor felt like a catwalk with a range of evening gowns, perfectly-tailored jackets and other garments displayed on platforms. Sketches, drawings and newspaper clippings lined the walls, while the centrepiece of the room was the neon sign that used to grace the shopfront in Wrocław for years. As we were making our way around the room, we found out that one of the visitors, an elderly lady, was a former model for the company. The guide pointed to some of her photos that were on display. It made us think about what an emotional journey it must have been for her to see her young self on the museum walls.

Old photos of models on display at The Central Museum of Textiles in Łódź, Poland

General impression

Overall, the exhibition provided great insight into what the Polish fashion scene could have looked like had it not been for the country’s turbulent history. I strongly believe that if the economic and political reality had been different, Moda Polska could have gone on to become an internationally recognised fashion powerhouse.

“If fashion did not change, it would not make for a worthwhile pursuit. Therefore, the comparison of fashion with transience of time seems closest to the truth.” – Jerzy Antkowiak, 1993

What do you think about these designs? And if you took the quiz, how well did you do? Feel free to share your thoughts below!

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